Beyond its delicious taste, Lovita® is also a fruit packed with benefits: rich in vitamins, fiber, and antioxidants, it contributes to a balanced diet and daily well-being. Aware of the importance of raising awareness among younger generations, the sector is launching in 2025 a communication campaign dedicated to young consumers, encouraging them to eat better and make Lovita® part of their everyday lives. It’s a way to show that indulgence and balance can go hand in hand.
