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Seduced by LOVITA®’s taste and attractive aspect and also by its marketing potential, producers-nurserymen RISPE and ESCANDE decided to create a structure dedicated to LOVITA®’s promotion. In 2018 they created French Fruit Lovers, a fruit variety license manager aimed at creating optimal conditions for the launch of a “high-range” plum able to meet the demands of consumers seeking both novelty and taste.
The structure sought a legal framework to ensure LOVITA®’s commercial development under an agreement with its partners : producers, packaging stations, authorised distributors, French Fruit Lovers retaining exclusive marketing rights.
LOVITA®’s promotion relies on a yearly marketing and communication campaign.
On a technical level, authorised producers receive monitoring services and cultivation advice from an experienced technician.
By mid-September you will meet Lovita® again in grocery stores and supermarkets
French Fruit Lovers
2788 route de la Mégère – 82200 MOISSAC – France