LOVITA®’s unique heart shape and delicious-looking, red and juicy flesh gave it its stage name. Because of its excellent sugar-acidity balance, LOVITA® is a tasty plum which is perfect to enjoy as dessert.
Now more than ever, consumers seek novelty and great taste. They are also more aware of food safety-related issued. LOVITA® is a « high-end » plum which meets all their expectations, thanks to:
LOVITA®’s marketing season is from September to December. We have grown LOVITA® in our orchards for several years, and have obtained excellent results in terms of storage time. LOVITA® has every reason to join festive end-of-year dinners and celebrations. It has been commercialised since September 2019, and is the result of the first plantings made in France.
Boyer SAS, Apifood, Cancel Fruits Distribution, and Le Vieux Pointet are leading actors in the initial marketing of fruit products who have boarded the LOVITA®’s train with their network of producers.
These traders are GLOBAL G.A.P. and IFS Food-certified, and as such they are able to guarantee optimal quality in production and packaging and deliver « high-end » fruit to end customers. The scope of their distribution network will ensure LOVITA®’s presence in most European countries, including in networks specialised in organic farming.
LOVITA® is a plum developed by French Fruit Lovers, obtained from selections made by Israeli breeder Ben Dor.
