Lovita !

Lovita® is an enticing red-fleshed, heart-shapedplum.

Its curvy figure and delicious taste create a unique appeal blending
exceptional flavour and alluring looks…

From September to the Christmas season it casts the spell of its juicy, sweet and tangy flavours.

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Lovita's got the beat…

Lovita® on tour ... !

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A Growing Harvest

For 2025, the French harvest will reach 1,500 tons, mainly from Tarn-et-Garonne and Provence, while Spain reports 450 tons. Lovita® will be marketed in
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An Easy-to-Grow Variety Adapted to Climate Change

The Lovita® variety continues to prove its agronomic strengths: • minimal pruning, making maintenance simpler, • resistant to heat and climatic challenges, • harvested
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Lovita® at Fruit Attraction in Madrid

The Lovita® sector will be present at the Fruit Attraction trade fair in Madrid, from September 30 to October 2, 2025, to showcase the